The Copy Biz

All the Magic is in the Unexpected

Social Media

and when the night is cloudy… Now is the age of over scheduling, overwork, over production and over promotion. With the rise of binge watching, brand gurus, social media ‘experts’ and marketing pundits, the unexpected has  become the most valuable resource of all. And that does not include an “exclusive” offer or a new font […]

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We Must All Be Great Bartenders

Social Media

Take a look at the man in the center of this picture. Does he look like a social media Rock Star? That’s my Dad in about 1979 with me and my twin sister. Right there – frozen in time – decades before Facebook – he was more qualified than 99% of the Social Media Managers […]

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Love What You Do and Hustle

Love What You Do

I can’t say it any better than Gary Vaynerchuck. You have to love the hustle.

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The Secret to Success – Adults Only

The Copy Biz

“Great Artists Ship” – Seth Godin You are out there. I know you are. Wondering why it hasn’t happened for you. Why you don’t have the gig you want. Why your novel or comic hasn’t been published. There are no guarantees. But most of us never even get to the point where their talent goes […]

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Building an “In-House” Creative Team

The Copy Biz

Are you struggling to breakout of that in-house mentality? Do the higher-ups view you and your teammates as production rather than creative? I am a big believer in the idea that if you don’t like what is being said then change the conversation. Rebrand Your Team Go from being seen as an overworked/get it out the […]

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Prince’s Number One Writing Tip: Never Stop Proving It

Creative

I work best with a chip on my shoulder. Nothing gets me going like someone not believing I can do it. In every direction you’ll find doubters. People looking to put you in your place. Your job is to prove them wrong. Watch and wait for Prince to take the stage below. For years I’d […]

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Stay Hungry. Stay Foolish. (Keep Writing)

Blogging

“Sometimes life is going to hit you in the head with a brick” “Do what you believe is great work” “Love what you do” “Don’t Settle” “There is no reason not to follow your heart”

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Social Media or How Joe Strummer Got Cooler Faster

Blogging

Soon it’ll all be forgotten. Taken up in the tornado that is Twitter and Facebook and Google + and whatever comes next… But there are those of us, from the dark times, that remember when social meant talking to someone. When hearing about The Clash, came from a kid’s older brother. When listening to “Career […]

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Working for a Good Cause

Copywriting

Check out my work on this video for the Collette Foundation a worldwide non-profit. It’s always great when you can work for a good cause. Collette is an amazing company that gives back around the world.

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“They Don’t Build Statues of Committees”

Copywriting

Insightful story from Innis Maggiore’s “Breakfast with Jack Trout” For 2 Points who said “”They Don’t Build Statues of Committees”

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