Copywriting

Zombieland Rules for Copywriters Part 2

Copywriting

Here’s part II of my Zombieland Rules for copywriters. (Part I) Whether they are changing a great paragraph or telling you to “make it better,” the bloodthirsty undead are always lurking in copywriter’s life. Limber up – Stretch or you may pull a muscle. The last thing that will help you survive is a sore […]

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Urgency Killed the Copywriter’s Bank Account

Copywriting

You got me Lego corp. I do this for a living and you got me. For several years I lusted after  the largest set ever produced – The Ultimate Collector’s Millennium Falcon. I read about it before the release. I scanned blogs. I imagined building it. I wrote newspaper columns about it. This product combines […]

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Zombieland Rules for Copywriters Part 1

Copywriting

My Mother always told me ‘Some Day, you’ll be good at something’…I don’t think she could have guessed that ‘something’ would be… Zombie Killing Copywriting. You can’t beat Copywriting. But often it can feel like you are battling to survive in a post-apocalyptic wasteland. You feel that way too, right? Well, if you pay attention to […]

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