The Copy Biz

Talking Advertising with David Ogilvy

Copywriting

Great video of one of the copywriting masters.

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What are You Selling? Thinking in Big Ideas

Copywriting

I want to believe I led a good life. You are always selling something more than a product. Aside for its USP (Unique Selling Proposition) you are  selling – no – offering a better life. Or more to the point, you are selling a belief, a belief that you’ve lived a worthwhile life. That’s one […]

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3 Quick Copywriting Tips – Kick Start Your Writing

3 Quick Copywriting Tips Series

I’m always looking for a way to kick start my writing. Here are three copywriting or simply writing tips I use to get started. Start by focusing on benefits (emotion) first and back it with features. Start a blog – it’s a great place to try new things. True or not a blog feels more […]

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The Future of Copywriting and Content Creation

Blogging

Apple sums it all up with this simple iPad 2 ad. If your company (no matter the business) isn’t already thinking about the way content is changing then you are behind. Never before have copy and media been so important. Jump into content marketing. You have something to say. Share it. Copy Tip: Simple Trumps […]

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Mediations on Copywriting Part 2

Blogging

Let’s start with this Frank O’Hara quote from his essay Personism: A Manifesto. As for measure and other technical apparatus, that’s just common sense: if you’re going to buy a pair of pants you want them to be tight enough so everyone will want to go to bed with you. There’s nothing metaphysical about it. […]

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Are You A Social Media Expert?

Blogging

Obviously I am. It’s the wild west out there now. And it’s more a matter of finding the right social media fit for you and your company. With that in mind, here’s my answer to a Leisure Group Travel Magazine “On the Record” question about online marketing. How are you using online tools—websites, email, social […]

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Frank O’Hara and Meditations on Copywriting Part 1

Blogging

Here are two videos to set the tone of this series of copywriting tips. But before that, grab a copy of Lunch Poems for your desk. O’Hara’s autobiographical and observational poetry can certainly inform your copy. Pay attention to his economical use of words. Maybe this Mad Men is the first/only place you’ve ever heard […]

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Sorry Jack – 20 Words Max

Copywriting

My favorite book is On the Road. When I’m feeling pretentious I tell people it’s why I write and why I love to travel. When the famous original scroll of On the Road came to Lowell, MA I made a pilgrimage to see it. I stared at the historic document. I help up my 4 […]

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Zombieland Rules for Copywriters Part 2

Copywriting

Here’s part II of my Zombieland Rules for copywriters. (Part I) Whether they are changing a great paragraph or telling you to “make it better,” the bloodthirsty undead are always lurking in copywriter’s life. Limber up – Stretch or you may pull a muscle. The last thing that will help you survive is a sore […]

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Urgency Killed the Copywriter’s Bank Account

Copywriting

You got me Lego corp. I do this for a living and you got me. For several years I lusted after  the largest set ever produced – The Ultimate Collector’s Millennium Falcon. I read about it before the release. I scanned blogs. I imagined building it. I wrote newspaper columns about it. This product combines […]

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