Racket Communications John Geysen Copywriter

Zombieland Rules for Copywriters Part 2

Here’s part II of my Zombieland Rules for copywriters. (Part I) Whether they are changing a great paragraph or telling you to “make it better,” the bloodthirsty undead are always lurking in copywriter’s life. Limber up – Stretch or you may pull a muscle. The last thing that will help you survive is a sore […]

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Urgency Killed the Copywriter’s Bank Account

Copywriting

You got me Lego corp. I do this for a living and you got me. For several years I lusted after the largest set ever produced – The Ultimate Collector’s Millennium Falcon. I read about it before the release. I scanned blogs. I imagined building it. I wrote newspaper columns about it. This product combines […]

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Zombieland Rules for Copywriters Part 1

Copywriting

My Mother always told me ‘Some Day, you’ll be good at something’…I don’t think she could have guessed that ‘something’ would be… Zombie Killing Copywriting. You can’t beat Copywriting. But often it can feel like you are battling to survive in a post-apocalyptic wasteland. You feel that way too, right? Well, if you pay attention to […]

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Steve Grogan Rides Alone

Journalism

Old Heroes Never Die Another grim workday ends. Thousands of commuters are taking the train home, quiet and desperate. Among them Steve Grogan rests his eyes. If you don’t know who that is don’t feel bad. Most of the other riders don’t know either. I’ll give you a hint, he’s Tom Brady from a simpler […]

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The Police Could Never Last

Journalism

The Police are one of those bands that everyone knows. Since the late 70’s they’ve been a staple of FM radio. To help mark the 30th anniversary of “Roxanne,” their first hit, they have embarked on “The Police Reunion Tour .” After years of bickering, Stewart Copeland, Andy Summers, and Gordon Matthew Sumner (aka Sting) […]

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Saving Hemingway’s Cuban Home

Blogging

Read a great CNN story here: Be sure to check out my Traveling Well post – Cuba, Hemingway… someday

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A World Without Star Wars

Features

The upcoming release of Star Wars on blu-ray” got me thinking about this wistful feature… The Millennium Falcon sweeps in, piloted by Han Solo. The Death Star explodes with a blinding flash. Millions of fans emerge from the theatres of America forever hooked. When the original Star Wars or as hard-core fans call it “A […]

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Jon Woodward’s Rain

Book Reviews

Chances are you don’t read much poetry. Who does? Poetry lost its “cool” a long time ago. But books like Jon Woodward’s Rain, put out by Seattle based Wave Books , can change that. Early in Rain Woodward references Spider-Man, establishing his poems as being of the present day. “It’s going to rain and I’m/ […]

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The Circus on the Border

Creative

A tight rope stretches across the living room, 15 inches above a tangled orange carpet that has always been there. Kenny hops up on the rope, practicing an art, gliding to the end in effortless sways of tension and release. The rope is not a rope but a wire. The wound steel, an inch in […]

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