Are you struggling to breakout of that in-house mentality? Do the higher-ups view you and your teammates as production rather than creative?
I am a big believer in the idea that if you don’t like what is being said then change the conversation.
Rebrand Your Team
Go from being seen as an overworked/get it out the door production department and move on to being recognized as creative pro’s.
Here are a few highlights from my creative manifesto to get you started.
The creative team:
- Embraces a “do more with less” start-up spirit
- Believes Simple Trumps Complex
- Lives and breathes every word, image and frame
- Strives for an elegant and unified blend of media, copy & design
- Owns projects and pushes the importance of aesthetics
- Values the insights of experts and research BUT….
- Trusts their own intuitive understanding of human nature
- Is certain that fewer “final approvals” is better
- Envisions a time when the company strives to keep up with us
- Figures we are doing it anyway – let’s make it look amazing
- Accepts it as a universal truth that Great Artists Ship.