Here are two videos to set the tone of this series of copywriting tips.
But before that, grab a copy of Lunch Poems for your desk. O’Hara’s autobiographical and observational poetry can certainly inform your copy.
Pay attention to his economical use of words.
Maybe this Mad Men is the first/only place you’ve ever heard O’Hara.
And now for the real thing. Frank O’Hara reads “Having a coke with you”